So yet again Univisión decides to change formats again and this time it’s strictly English-language dance/hip-hop. Last known as Latino Mix is now becoming Hot 105 and to ring in the change, the station has been playing Nelly’s 2002 song “Hot in Herre” and on repeat all weekend long thus creating a social media craze with the hashtag #Nelly1057 trending throughout the Bay Area. But in the midst of the craze, I look back at the different faces of the station throughout the yeara under Univisión’s ownership.
It begins in September of 2003 with Viva 105.7. For me it was a station I had long waited for up here in the Bay Area that would play rock en español music from acts like Maná, Jaguares, Cafe Tacvba, La Ley, Enanitos Verdes, etc. Before that all that was heard on any of the Spanish-language radio stations in The Bay was either romantic pop ballads on what was then known as Radio Romantica or Regional Mexican (Banda, Ranchera, etc) on Estereo Sol. I won’t say it was totally a rock en español station since they didn’t play more actual rock bands like Fobia, El Tri, Soda Stereo or Maldita Vecindad but to me it seemed like it was something that matched my musical likes.
However in 2005 with the reggaeton genre growing and virtually much of the youth around the Americas hopping the bandwagon, Viva gave way to a reggaeton/urban/hip-hop format renamed La Kalle. Daddy Yankee, Ivy Queen and Don Omar among many quickly became household names in the Latin music world. La Kalle was virtually a Spanish or better yet Spanglish copy of Bay Area hip hop stations Wild 94.9 and KMEL with mainstream acts like Pitbull, 50 cent, Kanye West and Usher also in the mix. Even though much of the Latin population was and still is for the most part more into hip-hop and rap as oppose to rock, those still into the pop/rock genre were left disappointed and feeling any of the music heard on La Kalle could easily be heard on KMEL or Wild 94.9. For a lot of folks I talked to at rock en espanol concerts, it would only be a matter of time till that fad would die down. As for my disdain for the genre, I’ll save it for another blog post.
Well around 2008 I noticed as I was listening that the station had began to move from the all urban Latin format and bringing back pop and rock music to the mix. By October 2011 the station changed it’s name to Latino Mix. Not only was the mix made up of Latin pop/rock/urban but also some of the latest in mainstream music such as Adele and even Carly Rae Jepsen’s one hit wonder “Call Me Maybe” were played on the station. At the end of last year LatinBayArea.com had run an article saying that the station was going to change formats yet again this time to an all-English format though not saying exactly when. Well sure enough Friday night I’m working on another blog post when I read tweets about what was being played over and over on 105.7 and sure enough it meant the change in stations and with the new station being called Hot 105, what a way to usher in the new station.